About

 
Untitled.png

This is a picture of my 6-year-old self with my mother before she immigrated to the U.S. from Beijing. We reunited in 1994 when she brought me to New York. Since then, I’ve lived on the West Coast, Midwest, and Pacific Northwest, picking up what I’m told are many accents along the way. I like to think of it as a blend of Chinese, New York, and "Minny" 🤷🏻‍♂️.

I believe culture eats strategy for breakfast 🥞🍳🧇. With 15+ years in the NFL, NBA, WNBA, NHL, and arena entertainment—spanning teams, agencies, and major venues—I’ve built a career around making data-driven decisions that drive real impact.

Beyond sports, I’m passionate about giving back. I serve as a trustee at the Science Museum of Minnesota, advise Appetite for Change, and support non-profits across Seattle, New York, and Minneapolis. I believe in building communities, not just businesses.

Connect with me on LinkedIn here or find my day-to-day musings on Twitter here.